Brand & website case study
How do you say work wear without screaming work wear? The term has lost its original rugged charm due to mainstream mass production. My focus was to say we’re all workers and we might not recognise how much of this is done together.
The the web shop has Paul Truong as founding voice. We had previously worked together, and I really enjoyed his approach. We created the website for The Buddha Project, a community of meditators. Bringing István’s and my design to life wasn’t done in a day; it required a lot of effort and skill. I have limitless appreciation for Paul!
The idea of making French workwear inspired clothing began with something familiar — researching for the brand.
The initial logo didn’t have the right tone, and the first version of the website wasn’t good enough. The inspiration wasn’t at its best so I asked for help from István Vasil, a designer friend from Stockholm. His work for fashion brands and expertise with web shops really pushed this website forward. He was very curious about what we were doing and created the foundation of our current website design. It was really fun that this grew into a team effort, and the project was shaped by different personalities.
To add more depth to the Biaude project, we collaborated with Alexandra Caravan for some illustration work. She created a series of paintbrush drawings, allowing us to experiment with photography. We also discussed creating a key visual for No I — a wheel of life, symbolising the cycle of interdependence among the creatives who bring these products to life.